so I talked about this to my group, its basically a giant billboard rigged to a crane, shaped like an arrow, and depending on user input vis mobile phones the giant arrow billboard with rotate and point to your location along with some sort of description,
the thing that is really interesting about this for me, is the total usability angle of it, its like the whole campaign depends on this type of user input and interactivity, and it totally succeeds.
it will be interesting to think about how to make a spin off of this idea with major project in mind, more specifically sustainability, like having a totally user driven system to achieve something
the vid is defiantly worth checking out
The World's Biggest Signpost from adghost on Vimeo.
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