SQUARE SUSTAINABILITY

Coca-Cola bottle concept by Andrew Kim takes up less space than traditional round bottles and comes with a cool collapsible design for easyrecycling.

As an added bonus, each bottle features an opening at the bottom that allows multiple bottles to be stacked. This increases efficiency during transportation and reduces the amount of space needed for storage.

Pasted from <http://www.toxel.com/tech/2010/03/31/square-coca-cola-bottle-concept/>

An interesting concept of a square bottle design for coke, I mean it does make sense that the square shape will e ale to packed in shipping and shelving more efficiently,

But I see a few flaws with this design, will the square shape be retained with the amount of pressure from the coke, will the actual bottle be able to be crushed looks like an awkward structure to crush and also the ergonomics of the bottle doesn't look that comfortable.

Overall it is a simple but potentially huge design concept which could make massive differences.

Reminds me kind of, of the tetra pack waters

http://boxedwaterisbetter.com/hello/

As an alternative to water bottle packs, seems like simple and pretty effective method of at least contributing to an innovative method towards sustainability. I know currently these are available in a few states in the US, on the site they rave about the huge impact it makes such as:

Shipping and transportation, being shipped flat and open obviously means huge benefits in efficiency

Also being able to recycle the tetra packs

But further research draws criticism through, the difficulty of actually being able to recycle the packs; the paper has bits of metal and plastic in it making it hard to recycle. Also condoning this tetra for one use only, single serve packaging, kind of a short term impact but in the long run, wouldn't we rather have a long term result, changing the attitude of re using etc.

But it is a great start and is a great alternative to the old plastic bottles, and is beautifully designed.